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I did my PSA animation on poachers killing rhinos. Rhinos are slowly becoming extinct due to over hunting. They are being killed for their horns, which people make necklaces and other accessories out of, so basically they are being killed for no reason at all. The barcode correlates to people not knowing about this situation or ignoring it, like how people never notice barcodes on the food they buy. People most likely ignore the issue because it doesn't directly affect them, but we need to save the rhinos because if we don't they will go extinct.
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